Scruff Of The Neck Announces Partnership With Twitch

Scruff of the Neck recently announced their partnership with the twitch streaming platform. Scruff of the Neck is a part of the Manchester music company. Scruff Of The Neck has now managed to grow its label business and adapt to the loss of gigs with new livestream opportunities.

Their partnership with Twitch supports the creative production of their three-hour nightly broadcasts featuring live performances, interviews and features, hosted by BBC Radio 1’s Abbie McCarthy. It will begin on January 19th with Corella and Ellysse Mason. The CEO and founder of Scruff of the Neck, Mark Lippmann released a statement saying; “This partnership has revolutionised our business at a time when being adaptive and forward thinking is crucial.”

Chris Brearley added; “It’s no secret that working in live music over the past year has been tough, both for artists and their teams. By partnering with Twitch, we’re excited to create new opportunities for artists to reconnect with their fans by offering high-quality, free-to-access live performances and programming.”