Ludwig and xQc Are Partnering

Ludwig Ahgren, a YouTube streamer and content creator, has unveiled his newest endeavor: a creative agency that will assist other content creators in organizing, producing, and funding events and television shows.

The most well-known streamer on Twitch, xQc, received assistance from the new agency Offbrand in the game show series Juiced.

One of the most well-known livestreamers, Ludwig has over 3.2 million YouTube subscribers and draws thousands of spectators each time he goes live. A 31-day subathon on Twitch launched the creator’s spectacular climb and significantly popularized the practice. Ludwig started aiming for bigger events only once he switched to YouTube, though. Following the live production of his Jeopardy-style game show Mogul Money, the streamer is now attempting to support other creators in raising money for and producing their concepts. Ludwig has unveiled his new business, Offbrand, along with manager Nick Allen, streamer Stanz, and Atroic, a former Twitch marketing and streamer. Offbrand claims to assist content producers with their ideas from beginning to end as a creative agency. Offbrand claims it strives to assist creators in realizing much larger goals by giving them a platform beyond their regular videos or livestreams.

Ludwig claimed that accepting the inevitable end of his career was a major factor in his choice to start Offbrand. Even if he is still developing significantly as a person, the streamer claimed that his profession as a content creator is not long-lasting. 

Ludwig said in a Washington Post interview; “I’ve always accepted the fact that there will be a point where my career ends. Rather than fear that and try to maintain success for as long as possible, I love the idea of helping other creators make things that I think are cool.”

Offbrand has already made a strong impression, signing xQc, the streamer with the most viewers on Twitch, as its first customer. The first game show series created in collaboration with Offbrand, a six-part live game show called Juiced, will debut on September 30 on xQc. Although nothing is known about the game show, it was likely inspired by Nickelodeon game shows from the 1990s. Offbrand only publicly lists xQc as a client, but if its debut project is a success, it will undoubtedly collaborate with other creative in the future.