HasanAbi Speaks About Renewal Of Contract

Due to Twitch’s marketing incentives, there have been an enormous number of ads on the platform, and when some creators renewed their partner agreements, that number has only risen.

While many creators run numerous minutes of advertisements per hour, HasanAbi is infamous for having just one minute that he plays “at the top of the hours every hour.” He is recognized for providing humorous segues to his ad breaks on his stream. At least for the time being, that is. 

Speaking to his audience, Hasan revealed that the renewal of his contract would require him to raise the length of his advertisements from one hour to four minutes. He is troubled by the idea because, in prior years, he could only negotiate for one minute. Hasan isn’t even sure he will be allowed to run his typical top-of-the-hour break with a cutesy segue that draws people in because of the change. He explored the possibility of automating the new breaks with his audience, but as of last week, he hadn’t made a decision. 

He said; “I don’t know if I should do it randomly, like have a bot run it. Or if I should still continue running them manually, in the way that I am running them manually, and keep it at the top of the hour.” 

Hasan said today that he will be keeping his hourly one-minute Twitch ad breaks for a little while longer. Despite the fact that his new streaming contract will make him run more, he hasn’t yet closed the deal. He said, “I haven’t signed my contract yet. We’re still in the red lining phase so I’m not going to run the full gamut until I have to. I’m still operating off the old one.”