Twitch Rivals and State Farm North American Partnership

Insurance and Financial Company called State Farm becomes the official marketing partner of Twitch Rivals North America.

The multi-year deal between State Farm and Twitch Rivals will collaborate on a range of activations for the series. There is now one unnamed event that State Farm will be hosting and it is scheduled to take place later this year.

Twitch Rivals is known as a series of events where different streamers pitting against each one another.

State farm is one of the primary sponsors of Twitch Rivals’ event last week, Pummel Party. They have also been named the official insurance provider for North America’s Twitch Rivals.

Streaming platform Twitch and State Farm announced one of their upcoming events ‘State Farm Spotlight’ where it will see hosts and casters analyse gameplay, strategies and how they will focus on game tactics, maneuvers and team configuration.

Prior to their partnership, State Farm had also collaborated before for the Twitch Rivals Streamer Bowl II in February 2021. Their partnership joins the event’s growing list of well-known sponsors such as Dunkin’, Doritos, Samsung, Old Spice, Verizon and many more.

Some say that it’s not unusual to see State Farm being present in Esports and Gaming knowing that they are steadily one of the sponsors of League of Legends and even sponsoring certain streamers like DrLupo.

State Farm’s Partnership with Twitch helped the streaming platform create an incredibly impressive portfolio of well-known brands.