Twitch Broadcasts Dior Collection

According to WWD, Dior will be experimenting with new formats and platforms to deliver its fashion showcase. They will broadcast their men’s pre fall collection on Twitch.

Kim Jones is the designer of the new collection and they will be featuring a collaboration with artist Kenny Scharf. Dior broadcasted their new collection on December 8th on their official website and official twitch channel.

Using twitch as your way of communicating and endorsing your products is a good idea. Dior isn’t the first one who did this kind of marketing. Even Burberry and Gucci have used Twitch for online and livestream events.