The Road Safety Campaign ‘Think!’

Streaming platform Twitch recently partnered with the government’s road safety campaign ‘Think!’ to ensure safety and GTA style of driving is confined to video games and not in real life.

Twitch invites gamers in and upending traditional game mechanics to their the gamers hand off the wheel and get comfy in the passenger seat while judging their partner’s virtual driving. The winner will be the one who drives safest, not fastest.

The innovative campaign, Good Driver, is designed to connect with young men and it dispenses with lecturing from voices of authority and also encourages participants to learn their own mistakes while having a little bit of fun in the process and safe environment.

Popular Twitch Streamer sips_ and KingJae sees this organic approach and affix learner plates, take turns to their virtual vehicles and mock each other’s driving skills for viewing pleasures. Both of them go head-to-head in the Shotgun Duo Challenge where points earned into channel subscriptions.

King Jae commented on his involvement and said in a statement outlining why the said campaign was able to engage in the manner. He also said that the community is really important to him and the idea of spreading some awareness of the important issue while helping them to keep safe is what really interests him and added that they have also had fun together, playing games, and interacting.