Just Chatting Dominates Twitch Content

TwitchBeat - April 9, 2021
Just Chatting Dominates Twitch Content

Twitch is still dominating the live streaming content space with many people stuck at home for work and school because of the pandemic. Twitch viewership has increased by nearly one billion total hours watched. And now according to the new report, it has revealed that the big part for this increased viewership was because of the Just chatting section on twitch which is now taking over twitch.

According to the streamlabs report, Just Chatting became the most-watched category on Twitch in Q3 2020 with 522 million hours watched. While now, in Q1 2021, that number has grown 44% and ballooned to 754 million hours and it also makes up 12% of twitch’s total views. 2021 has seen the rise of the controversial “hot tub meta” where streamers in the Just Chatting category lounge in pools. The category flips the idea of Twitch as a strictly video game streaming platform on its head, with streamers simply just talking with viewers or engaging in IRL shenanigans. Streamlabs released a report that shows in Q1 2021, viewers have watched 6.34 billion hours of content on Twitch. Meanwhile, YouTube Gaming Live trails at 1.37 billion and Facebook is in third with 1.06 billion.

By looking at it, the battle between the second is really heating up and The Head of Product at Streamlabs Ashray Urs explained; “For the first time, we are seeing Facebook Gaming and YouTube Gaming closely compete against each other in terms of viewership. While the difference in viewership was approximately 1 billion hours last quarter, that gap has shrunk to about 300 million in Q1. There is a chance we could see Facebook Gaming overtake YouTube Gaming in viewership next quarter.”